Hello I’m

Kelsey

Kelsey

Higginbottom

Higginbottom

Contact Me Today

870-925-0119

kelseyhigginbottom@gmail.com

A Little About Me

I grew up in a small town, but my dreams were always big. My journey into digital marketing ​started in a high school digital media class that opened my eyes to the endless possibilities in ​this field. Without many women role models in tech growing up, my mom, who was the first ​in her family to graduate from college, became a huge inspiration to me. I knew I wanted to ​push boundaries and show that your background doesn’t have to dictate your future.


Today, my proudest skills are in SEO, social media, and design. I love the challenge of staying ​ahead in the constantly changing world of digital marketing, helping brands stand out and ​connect with their audiences. I’m also dedicated to supporting women in STEM, and I'm ​passionate about helping others see that no dream is too big if you're willing to chase it.


Kelsey Higginbottom

Work Experience

Wehco Media Inc | Flypaper Digital Marketing

Wehco Media Inc

June 2023-Present

Agency Solutions Coordinator for Flypaper

  • Developed and provided solutions and training strategies for best ​practices across 12 Flypaper agencies in 6 states, serving over 800 ​clients.
  • Works closely with Google Ad team, managed DNS records, websites, ​domains, social media, and SEO management.
  • Manage the ticketing system inbox, prioritizing by urgency and ​ensuring timely resolutions for all products and platforms we utilize.


Flypaper Digital Marketing

December 2022 - June 2023

Team Lead: Product Specialist

  • Led the team in website design & development, SEO strategy ​implementation, and social media campaign management, brand ​design and content creation.
  • Enhanced project management and team collaboration.



Flypaper Digital Marketing

March 2022 - December 2022

Product Specialist: Web Developer

  • Specialized in website design and development, SEO strategy, and ​social media management, brand design and content creation.
  • Reported on analytics and reporting to help guide rankings for ​websites.


Pulaski County Government | Little Rock, AR

2021 - 2022

Accountant Clerk

  • Performed a range of accounting and clerical tasks to support the county's financial operations.
  • Recorded and updated financial transactions, prepared and processed invoices, reconciled bank ​statements, and assisted with budget preparation.


Freelance Multimedia

2018 - Present

  • Provided digital creation services including logo design, media kits creation, graphic design, website ​development, video editing, branding, social media management, and content creation.

Earthbound Trading Company

Assistant Manager

2020 - 2021


Team Key Holder

2020-2020


Key Holder

2019-2020


Associate

2019-2019


Seasonal

2018-2019

  • Managed store operations, inventory control, and financial management.
  • Trained and supervised staff, ensuring adherence to company policies and high standards of ​customer service.
  • Oversaw daily opening and closing procedures, including cash handling and register ​reconciliation.
  • Implemented effective merchandising strategies to maximize sales and maintain a visually ​appealing store environment.
  • Assisted in recruiting, hiring, and onboarding new employees.
  • Held keys to the store and performed opening and closing responsibilities.
  • Assisted in inventory management, including stock replenishment and inventory counts.
  • Maintained store cleanliness and organization to enhance the shopping experience.
  • Provided customer service, assisted with sales, and maintained store appearance.
  • Operated the cash register and handled transactions efficiently.
  • Supported the store during peak holiday seasons, helped with inventory management and stock ​replenishment during busy periods.



Education

University of Arkansas - Pulaski Technical College | Little Rock, AR

  • AS in Digital Media Production: Audio Engineering and Video Production ​Engineering | 2021
  • AS in Digital Media Production: Web and Graphic Design Engineering | ​2021
  • Technical Certificate in Mass Digital Media Production | 2021
  • Certificate of Proficiency in Mass Media Digital Media Production | 2021


Murfreesboro High School | Murfreesboro, AR

High School Diploma | 2015

Skills

  • Adobe Creative Suite
  • Google Analytics
  • Search Console
  • Google Partner ​Certified
  • HTML, CSS, ​JavaScript
  • WordPress
  • SEO Strategy


  • Social Media ​Management
  • Digital Advertising
  • Project Management
  • Leadership
  • Strategic Planning
  • Communication
  • Training
  • MS Office Suite



Certifications

  • Accounts & Networks Management in NinjaCat
  • Introduction to Responsible AI
  • Data Story Construction - Advanced (NinjaCat Template Builder)
  • Creating and Managing Reports in NinjaCat